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Radio Diary Processing

Arbitron Inc., the international media and marketing research firm, is the market leader in generation of US radio station ratings. Over one and a half million handwritten diaries are processed annually by a computerised, database centric, workflow system.

Pegasus designed, developed and delivered the reengineering project for diary processing.

  • Arbitron Radio Ratings is of vital importance to leading US radio stations, advertisers, media buying services and others vendors to the radio industry.
  • The radio audience information covers over 260 metropolitan markets in the US.
  • Designed as a workflow system for all business stages of diary processing.
  • System uses optical character recognition (OCR) techniques for extraction of listening data from handwritten diaries.
  • Interactive, image based, human aided validation of OCR extracted listening data.
  • Automates credit ratings and applies business rules for validation.
  • Workflow includes quality analysis and generates data for other systems for Radio Market Report generation.
Diary Processing System is written in C++, pro*C and PL/SQL under Windows with Oracle as the backend rdbms. The system developed by Pegasus replaced legacy systems of Arbitron for radio diary processing.
Pegasus delivered Diary Processing Reengineering project adopting a delivery model that included on-site design, off-shore development and on-site delivery.
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